Breno Costa
Breno built a consistent career working at some of the most creative Latin American agencies before joining Slap Global.
Over the years, he has created global, regional and local campaigns for brands such as Sprite, Coca-Cola, Doritos, Lay's, Netflix, Ballantine’s, Telemundo, Gatorade, among others.
His work has won more than 80 awards at the most prestigious advertising festivals, including the Effie Awards, Clios, and Cannes Lions.
Several of his campaigns have been featured in AdAge, Adweek, The Drum, Little Black Book, and other specialized media.
Together with his partner Auber Romero, he was recognized as Creative Team of the Year 2019 by the Argentine Creative Circle.
Below are some highlights of his creative achievements:
Breno transformed the annoying microwave beep into music with “The Musical Microwave,” helping launch a new product, an idea selected as Best Idea of the Year by AdAge Creativity.
He also helped professional women football players gain visibility and second-job opportunities with Telemundo’s “The Second Job campaign, spotlighting inequality in football and contributing to the 2019 FIFA Women’s World Cup becoming the most-watched event in the channel’s history.
For Sprite, he used real Google search data to show Gen Z that others were experiencing the same struggles in the “You Are Not Alone” campaign, while leveraging Reddit forums to connect teens and let them share their experiences.
He encouraged people to confront their online avatars in the “Me and My Other Me” experiment, making it the most-watched content in Ballantine’s history.
He brought 1980s pop artists into the upside-down world to perform in the “Live from the Upside Down” concert, watched by thousands of people.
He also orchestrated a fight between the Demogorgon and El Santo, Mexico’s greatest lucha libre hero, in “Demogorgon vs. El Santo,” a lucha libre event broadcast on open TV and online, becoming the most-watched Pepsico Mexico content ever.
And many others.
His work contributed to Slap Global being named Agency of the Year at the Effie Awards in 2021 and 2022, and the Most Effective Agency in the World on the Effie Awards Global Index 2022."
As an illustrator and storyteller, he has published the graphic novel “Icarus’s Dream.”
As a father, he has two lovely children and a chubby, furry cat.
(It feels awkward to talk about myself in the third person, but let’s pretend this text was written by someone else.)
