"#PrideAllYear"

Client: Doritos

#PrideAllYear is a platform created for Doritos Rainbow that celebrates LGBTQ+ pride not only in July but year round.

To celebrate Valentine's Day, we've crafted content for the #ProudAllYear Doritos platform, centered around the cliché question every couple asks: 'What would you do for your love?' Our aim is to spotlight the boldness and resilience of LGBTQ+ love, emphasizing the strength required to overcome the challenges they face, and celebrating the uniqueness of their journey.

For Mother's Day we got together with kids who have two mothers and helped them prepare a surprise, challenging the old saying, "You only have one mother."

For Father’s Day we focused on all the odd starings that a same-sex parents have to face every day.