Mamá Lucchetti is Argentina’s most loved pasta brand. So to launch its new cappellettis, we cooked up a full-blown crime family, running the shadiest, most “stained” pasta business in town.
Client: Lucchetti
Mamá Lucchetti had nearly 4 million Facebook fans.
To launch the new Cappellettis, we let a "crime family" hijack the page, turning it into the perfect front for their operation.
